Last week I presented a workshop on Google Analytics (opens new window). Since many schools/colleges/departments use the tool to track Web visitors, I thought it would be a good opportunity to get them in a room to explain the features/power of the system.

The workshop covered the following topics:

• Setting it up on a site/multiple sites
• Account/Property/View management
• Intelligence Events
• Real time
• Audience overview/behavior
• Technology/browser/mobile
• Acquisition/referrers/search/campaigns/social
• Behavior/visitor flow/site speed
• Events/tracking/formy
• Goals

Since a handful of people could not make the workshop, I recorded it. The audio is not ideal, but it will do.

https://www.youtube.com/watch?v=czRXEwasIfI

Next workshop:

The August workshop will be on social media content strategy. The date/time is still being determined, but it will be posted here when it is confirmed.