Your English Teacher was Wrong

Learn linguistic tips and web copy tricks to get findable, stay optimized, and say what you mean. Plain language is the practice of replacing fancy words, seven commas deep, with the language of your audience. Straightforward words express ideas more clearly than verbose marketese or industry jargon: trousers might seem great to the marketing team, but the 2 AM shopper is browsing for pants. In this hands-on talk, study linguistic concepts and technical implementations for the keys to precise, usable, and elegant communication.

About Lauren Colton

Lauren Colton (opens new window) is the Information Architect & Editor at Gravity Works Design & Development (opens new window). She is a grammar nerd who loves talking about the importance of words, and a geek focused on how people interact with technology to find and use information. A graduate of James Madison College at Michigan State University, her editorial work includes the International Encyclopedia of the Social Sciences (Macmillan Reference USA) and Encyclopedia of Modern China (Charles Scribner’s Sons).

Where

HTC Global Services 3270 W Big Beaver Road Troy, MI  48084

When

Wednesday, February 22 at 6:15 pm

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About Refresh Detroit

Refresh Detroit is a part of the Refreshing Cities organization. We are a group of web professionals whose goal is to promote web standards, usability, and accessibility, and to spread the knowledge of web design in metro Detroit Michigan.

Thanks to HTC Global Services for hosting

HTC Global Services, Inc. is a leading CMM Level 5 certified global information technology (IT) services provider.  Headquartered in Troy, Michigan, it is staffed with more than 5,000 highly qualified IT professionals working across North America, United Kingdom, India, Australia, Malaysia, and China.  It offers business consulting, technology and outsourcing services in publishing, government, automotive and manufacturing, healthcare, insurance, finance, retail, and education sectors.

Originally posted at: http://refreshdetroit.org/event/your-english-teacher-was-wrong/ (opens new window)